|
|
|
|
|
|
|
|
|
|
Past Events
April 2011
Social Media - Beyond the Basics
Shana Douglas
Tuesday, April 12, 2011
Registration at 11:30 a.m., Presentation begins at 12:00 p.m.
Location: Iams Imagination Room inside Kettering Family Education Building Carillon Park, 1000 Carillon Blvd., Dayton, Ohio 45409 - Map It
Pricing: $25 for AMA Members,$35 for Non-members, and $10 for Students.
Social Media. We all know we should be using it, some of us even are... but are we doing it right?
By now you know the ABC's of new media. What's next? Join us on April 12th as we go beyond the basics with Shana Douglas Director of Marketing for Sunbelt Business Advisors and Founder of CultureMASH. During this special session, Shana will cover some tactical decision making tips, essential guidelines and ways to personalize and humanize your social media marketing efforts.
Attendees of this Dayton AMA workshop will learn how to best utilize and integrate the myriad social media platforms available today! Register today and take the first step towards boosting your social media efforts into high gear this year!
Shana is a no-nonsense, fluff free, marketing communications and business development strategist, a New Jersey native currently hailing in the great city of Dayton with a passion (addiction) for all things digital. A diversified professional with over 14 years of sales and business development experience, Shana currently is the Marketing Communications Director / Social Media Strategist for Sunbelt Business Advisors of Miami Valley - part of the Sunbelt Network, the largest international Business Brokerage firm with over 250 offices worldwide. In addition to her role at Sunbelt, she is a consultant for several companies in Dayton and the voice and insight behind many Non-Profits across the region.
Shana is also the Founder of a recently launched organization, CultureMASH which is a team of marketing professionals using their talents to assist nonprofits and community outreach initiatives across the reason to use the latest communication tools to build awareness, as well as educating our next generations coming into the workforce on how to use new media effectively. She holds memberships with several organizations in the Dayton Region and has assisted many with vivifying their social media strategies. She is currently the VP of Communications for the American Marketing Association Dayton Chapter and a weekly columnist for Daytonmostmetro.com. Shana offers a unique perspective and view of new media and an approach that is centered around building relationships, valuing the voices of consumers and community by reinventing the way we communicate.
As with all of our midday events, a delicious lunch will be served so you can eat while you learn.
March 2011
Life Happens Here: A Marketing Plan for Downtown Cincinnati
Mindy Rosen
Tuesday, March 8, 2011
Registration at 11:30 a.m., Presentation begins at 12:00 p.m.
Location: Iams Imagination Room inside Kettering Family Education Building Carillon Park, 1000 Carillon Blvd., Dayton, Ohio 45409 - Map It
Pricing: $25 for AMA Members,$35 for Non-members, and $10 for Students.
What's keeping you from spending time in Downtown Dayton? Downtown areas in many cities struggle with public attitudes--they don't seem safe, welcoming, clean, friendly, parking is a hassle or maybe there just isn't a compelling reason to go there.
Cincinnati is one such city in need of a "turnaround" in visitors' perceptions, and on March 8th we'll find out just how they're doing it. Wouldn't you like to hear these great ideas and learn how to apply them to our own great city?
Join us at Carillon Park--one of Dayton's gems--on March 8th for a special presentation called Life Happens Here: A Marketing Plan for Downtown Cincinnati. Mindy Rosen of Downtown Cincinnati Incorporated promises to take us through the process of marketing a city, from research and branding all the way to creative executions and metrics.
Mindy is the Senior Vice President, Communications and Marketing for Downtown Cincinnati Incorporated, a not-for-profit business organization with a mission to build a dynamic metropolitan center valued as the heart of the region. DCI achieves this mission by focusing on these key areas of service: Clean, Safe and Welcoming; Communications and Marketing; and Business Retention and Residential Recruitment.
February 2011
New Evidence Reveals How to Grow in Any Economy
Susan Funderburg
Tuesday, February 8, 2011
Registration at 11:30 a.m., Presentation begins at 12:00 p.m.
Location: Iams Imagination Room inside Kettering Family Education Building Carillon Park, 1000 Carillon Blvd., Dayton, Ohio 45409 - Map It
Pricing: $25 for AMA Members,$35 for Non-members, and $10 for Students.
On Tuesday, February 8, the Dayton American Marketing Association welcomes Susan Funderburg of Early Express who will share the results of a recently commissioned study to help the small business community. The study pulled data from leading sources such as the SBA, Harvard Business Review, Forbes and other major research institutions and has been boild down to a fast paced and entertaining presentation.
Susan Funderburg is a Regional Director for Early Express. She works with Miami Valley businesses and organizations to help them grow and succeed. Many of her clients are seeing better returns on their marketing budgets, even in this tough economy. She received her Bachelors of Fine Arts in Graphic Design from Ohio University and has extensive experience in all sides of direct mail printing, production and marketing industry.
January 2011
Dayton AMA Networking Night
Thursday, Jan 27, 2011
Networking begins at 5:30 p.m. and goes until 7:30 p.m.
Location: Fox & Hound English Pub, 2661 Fairfield Commons Boulevard, Beavercreek, OH, 45431 - Map It
Pricing: Free admission for both Members and Non-Members - bring your co-workers! (food and drinks at cost)
Put this on your calendar right away -- yes, do it NOW. Thursday, Jan. 27, 2011 is the date to save!
Networking fun begins at 5:30 p.m. and goes until 7:30 p.m. -- two hours of socializing with other local marketing folks, reconnecting with old friends and making new ones that can really boost your career.
Pricing is FREE admission for ALL -- members and non-members. Bring your co-workers! Did we mention it's FREE?
Well, you'll have to buy your own food and drinks . . . but the networking and ambiance are FREE!
There will be drink specials, too. Enjoy $3 Coors Light, $4 Sam Adams, and $5 Long Island Iced Tea.
November 2010
Sales Improvement Workshop!
Jared Lockwood
Tuesday, November 16, 2010
Registration at 11:30 a.m., Presentation begins at 12:00 p.m.
Location: Iams Imagination Room inside Kettering Family Education Building Carillon Park, 1000 Carillon Blvd., Dayton, Ohio 45409 - Map It
Pricing: $25 for AMA Members,$35 for Non-members, and $10 for Students.
Are you experiencing lots of marketing activity but too few sales? Have price cuts become your main closing tactic? Wasting time on presentations that only gain promises to "think it over?" Spending too much time on leads that go nowhere?
On Tuesday, November 16, Dayton AMA welcomes Jared Lockwood as he presents a Sales Improvement Workshop. This information is useful for anyone who wants to gain new clients, new customers, and stop wasting time and money on marketing efforts that don't work.
Join us as Jared explains the traditional sales process and the buying process used by customers--a process that some may be aware of, others not. He will share information about various problems that can occur between the buyer and seller, discuss these problems and lay out an effective system for dealing with them.
Stop losing money by selling too low! Even in this economy, price is rarely the best way to differentiate your product or service. Jared will offer insights on how you can educate your customers about the real meaning of low prices and why "cheap" isn't always a money-saver. Don't fall into the trap of discounting prices just because you've already spent time working for a sale--learn how to make the sales process work in your favor, not against you.
Learn about these Seven Tools to Increase Sales:
Jared Lockwood is an Associate at Sandler Training, where he helps clients improve sales performance through evaluation, training, mentoring and coaching. Jared's passion is positively impacting client's lives through personal development and professional sales training.
Early in his career, Jared found himself struggling to achieve his sales goals. Frustrated with not achieving the results he desired, he asked Sandler Training for help. Sandler Training educated Jared on the art and science of professional selling. It positively changed his beliefs about how he felt about himself and his outlook on professional sales.
Today, Jared works with clients to rehearse and reinforce Sandler sales techniques and share best practices. He is also a chosen resource on sales, sales management and business development.
October 2010
SummitUp 2010
Tuesday, October 19, 2010
Registration at 7:00 a.m., Speakers & Breakout between 8:00 a.m. and 5:00 p.m.
Location: Sinclair Community College - Map It
Pricing: $139 for members of Dayton AMA and other presenting organizations, $179 non-members
Join us and several other Dayton organizations at SummitUp, a full-day social media seminar. Get tips and advice from experts on making the most of social media in a variety of industries such as banking, health care, and education. Learn about how to track your success and manage your image and reputation; engage your customers by using both paid and no-cost methods of marketing, integrating word-of-mouth with paid ads. Registration includes 3 books by speakers, continental breakfast, lunch and a great opportunity for networking.
Check out the latest videos from SummitUp 2010:
Erratic Media Group
http://www.erraticmediagroup.com/portfolio/summitup-2010-dayton-ohio/
Ad-ology Insights
http://www.youtube.com/watch?v=4UFKn7UVS-E
September 2010
SocialFest 2010
Thursday, September 23, 2010
Networking begins at 5:30 p.m. and goes until 7:30 p.m.
Location: Milano's Atlantic City Subs, 1834 Brown St.,Dayton, OH 45409 - Map It
Pricing: Free admission! (food and drinks at cost)
To help get your social skills back into practice for the upcoming season, Dayton AMA is hosting SocialFest - an evening of fun social networking for all marketers!
Free to members and non-members, join the Dayton AMA at Milanos (on Brown Street) starting at 5:30 on September 23rd for a fun evening of networking with other marketing professionals and social interaction. Don't forget to bring your business cards!
We'll also have a few other surprises and some fun games along the way.
Register to attend this event, then mark your calendar to join us at the Milanos on Brown Street, Thursday September 23 at 5:30 pm.
May 2010
Making Google Advertising Programs More Effective and Efficient
Andrew Gilmore
Tuesday, May 11, 2010
Registration at 5:30 p.m., Presentation begins at 6:00 p.m.
Location: Iams Imagination Room inside Kettering Family Education Building Carillon Park, 1000 Carillon Blvd., Dayton, Ohio 45409 - Map It
Pricing: $25 for AMA Members,$35 for Non-members, and $10 for Students.
Stop wasting your SEM dollars!
On Tuesday, May 11th, Dayton AMA proudly welcomes Andrew Gilmore as he presents: "Making Google Advertising Programs More Effective and Efficient". Andrew's in-depth look at web marketing and ways you can get the most bang for your buck will be sure to improve the way you structure your next web advertising spend! It's easy to waste thousands of dollars per month with search engine advertising. Learn ways to stop the hemorrhaging and get better results from your ad budget. This applies to Google Adwords, Yahoo, and Bing.
Unless you're on Page 1 of Google's search results, you don't exist. Google changes their search algorithm 400 times per week. Find out how to get on page 1 and strategies for staying there.
There are many insider tips, learned the hard way, that can benefit any company who uses search engine advertising to attract customers. This event not only focuses on paid search advertising, but also on how to improve your organic search results. If you want to find out how to get the top 4 organic positions on page 1 for a search term that generates over 3 million results, you won't want want to miss this event!
And, how do you know you're selecting the best keywords for search engine advertising? Learn ways to determine what prospects are typing in so that you can grab their attention with your ads.
Andrew Gilmore is co-founder and president of BookFactory, LLC, an intellectual property documentation company located in Dayton, OH. He also spun out QOOP, Inc from BookFactory in 2005. QOOP is a photo product company located in Silicon Valley. Both companies were built based on customer acquisition through search engine advertising.
Prior to starting BookFactory in 2003, Andrew retired as a colonel from the Air Force and was the Deputy Chief Technology Officer for Air Force Material Command. His primary responsibility was to plan and implement eBusiness systems across the command. He is also an adjunct faculty member at Wright State University where he teaches marketing and entrepreneurship.
April 2010
Career Connections: A Marketing Professionals and Collegians Networking Event
Dr. Charles Gulas
Tuesday, April 15, 2010
Networking begins at 5:30 p.m. and goes until 7:30 p.m.
Location: Gambits Upper Deck located in Marriott Downtown, 1414 S. Patterson Blvd., Dayton, Ohio 45409 - Map It
Pricing: FREE with business card or resume.
Join us for a look into the future from both sides of the career decision process. The Dayton AMA presents its first-ever collegiate/professional networking event, "Career Connections," and we want to invite you to attend. We will be hearing from Dr. Charles Gulas, Associate Marketing Professor, on the importance of networking and building strong business relationship in today's tough marketplace. Plus, while you are networking, you can sample some of the Gambits' excellent hors d'oeuvres and enjoy a few specially priced drinks at the bar. So whether you are a student looking for advice, or a professional who wants to support the next generation of marketers, come and join us for a great evening of food, drinks, and networking.
April 2010
Dayton AMA Expert Panel on the Future Role of Marketing
Tracy Manning, Mindy Marrow, Gary Hess, Lynn Gonsior, and Irene Dickey
Tuesday, April 13, 2010
Registration at 11:30 a.m., Presentation begins at 12:00 p.m.
Location: Iams Imagination Room inside Kettering Family Education Building Carillon Park, 1000 Carillon Blvd., Dayton, Ohio 45409 - Map It
Pricing: $25 for AMA Members,$35 for Non-members, and $10 for Students.
What will marketing be like in 2015?
On April 13th, Dayton AMA welcomes a distinguished panel of local experts to discuss the insightful and thought-provoking topic of "The Future Role of Marketing in the Organization". Bring your questions and share your thoughts as leaders from some of Dayton's most recognized companies and educational institutions lead us in conversation about the future tools we may be using and how to survive and thrive along the way.
PANEL PARTICIPANTS
Tracy Manning
Vice President of Client Services
Berry Network
Tracy's passion for emerging technology and cultural trends, coupled with her diverse marketing and advertising background, gives her a unique ability to make strong predictions about the journeys advertisers need to embark on today to ensure then can meet consumers where they'll be tomorrow. As Vice President of Client Services for Berry Network, Tracy leverages this ability - along with more than 15 years of experience in advertising, agency & consulting services, marketing, strategy, and brand management with companies such as Northlich Advertising, AT&T, Cincinnati Bell, LensCrafters, and Cox Media - to help her clients stay out in front of trends to drive more calls, clicks, sales and marketing ROI.
Mindy Marrow
Director of Leadership Development
Lastar, Inc.
Mindy is currently the Director of Leadership and Organization Development for Lastar, Inc. Mindy primarily specializes in moving business strategy from the boardroom to the shop floor. Additionally, she helps clients develop plans for business success and helps leaders improve profits and productivity by better managing change. Mindy has developed a unique method to assess an organization's ability to execute its business strategy and move the organization to action in achieving its business goals. She is experienced in assisting clients to align organization structure, support processes. Mindy holds a bachelors degree in political science from Wittenberg University, a Masters degree in Organization Development from Bowling Green State University, and carries the Registered Organization Development Consultant (RODC) designation from the OD Institute. She is a member of the OD Institute, the American Society for Training & Development and the Organization Development professional network.
Gary Hess
Vice President of Innovation
Lastar, Inc.
Gary Hess has been with Lastar in a product management function for more than five years. During his tenure, the company has introduced the highly successful and award-winning RapidRun modular cabling system. His experience and expertise have helped the company become more market-focused in its product development and management.
Gary previously worked at Intel for eight years in several product management and marketing functions. At Intel, he was responsible for roadmap creation, feature set definition and product rollout activities for Intel microprocessors and desktop chipsets. Gary has an MBA from University of California, Davis and a bachelor's degree in computer engineering from Virginia Tech.
Lynn Gonsior
Executive Vice President/CMO
Interbrand
As Executive Vice President/CMO, Lynn is responsible for the positioning and marketing of Interbrand Design Forum's comprehensive range of services. She also oversees strategy development of the company's global client base.
Lynn brings extensive knowledge of retail to her position, providing insight to match the resources of teams that will get the best result for clients. Prior to joining Interbrand Design Forum, she was Design Manager for the Limited. There, she managed the retail design development of the retail brands: Lerner, Lane Bryant, Victoria's Secret, Limited, Limited Too, Express, Abercrombie & Fitch, and Bath & Body.
Lynn also has valuable experience in the supermarket industry where she served as Interior Designer for The Kroger Company. She sits on retail industry boards, speaks at industry events and is quoted in many retail publications.
Irene Dickey
Lecturer
University of Dayton - School of Business Administration
Irene is a Lecturer at the University of Dayton's School of Business Administration. She teaches a broad scope of marketing courses at the undergraduate and graduate levels and in numerous executive development and leadership programs. Ms. Dickey has published in such journals as the Journal of Business and Behavioral Sciences, and the Journal of E-Business, and has presented at many academic and practitioner conferences and meetings. Much of her research focuses on digital marketing. Ms. Dickey serves as the Director of the P&G Marketing Competition and serves on several boards and committees. She has won four teaching awards. She received her undergraduate degree in Management and Marketing from The University of Dayton. After graduation, she received her MBA in Finance from Wright State University.
March 2010
Branding in the New Decade: Defining, Communicating, Protecting Your Brand
Roger Bora, Mary Leigh Hennings, and Kerianne Acra
Tuesday, March 23, 2010
Registration at 8:00 a.m., Workshop begins at 8:30 a.m.
Location: Iams Imagination Room inside Kettering Family Education Building Carillon Park, 1000 Carillon Blvd., Dayton, Ohio 45409 - Map It
Pricing: $59 for AMA Members,$79 for Non-members, and $20 for Students.
How do you plan on building and protecting your brand in 2010 and beyond? Dayton AMA continues our March Marketing Momentum by hosting Thompson Hine and Sabatino|Day as they present: "Branding in the New Decade: Defining, Communicating, Protecting Your Brand" on March 23rd. This half-day workshop is a great way to get your brand started in the right direction.
HALF-DAY BRANDING WORKSHOP SCHEDULE
8:00 AM
Check-In and Networking (Continental Breakfast will be provided)
8:30 AM
Mastering the US Patent & Trademark Office: Trademark Electronic Search System
Roger Bora from Thompson Hine will give an overview of the Trademark Electronic Search System ("TESS") and demonstrate how to effectively use TESS to conduct preliminary trademark searches. Have you ever wondered why some trademarks are available to use while others are not? You will get an inside look from a past United States trademark examining attorney when Roger unveils some of the "secrets" trademark examiners use to determine whether selected brand names are descriptive (non-distinctive), thus not protectable, or likely to cause confusion with other trademarks. Roger will provide case studies to demonstrate why certain marks are available for registration while others are not. Don't miss this opportunity to learn the "secrets" of a U.S. trademark examiner and how to effectively and economically conduct preliminary trademark searches in-house.
9:15 AM
Leveraging Social Media with Your Brand
We'll discuss different ways to build, deliver on and evolve your brand leveraging social media. From Twitter to Delicious to LinkedIn to location based network opportunities like Foursquare, Yelp and others, find out more about leveraging social media to generate awareness about your brand, to strengthen/deepen brand relationships and loyalty, and to engage customers.
10:00 AM
Protecting Brands and Trademarks in the Age of Social Media
Do you know if your company is the victim of online impersonation? Is there someone operating a Twitter® or Facebook® account using your company name or using your trademarks? Are there industry or personal blogs writing unflattering commentary about your company? If you want to learn how to answer those questions, please join us as Roger provides a step-by-step tutorial on how to seek out trademark infringements and misuses of your trademarks in social media networks. Once found, Roger will offer his best practices approach for stopping illegal use of your trademarks and intellectual property in social media environments. Roger will also discuss best practices for employee guidelines for social media use. Although Roger presented on this same topic last October at the SummitUpTM Confab, he has updated his presentation to include new and exciting material.
11:30 AM
Lunch (catering by Christophers)
12:00 PM
Keynote Presentation
2010 brings not just a new decade but a whole new world of marketplace dynamics. Mary Leigh Hennings, EVP of The Sabatino Day Williamson Group, explores brand building blocks as the influence of the digital ecospace dramatically increases. What changes and what's more important than ever? How do you create and share a brand experience that lives in the hearts and minds of your constituents? As SDW's brand strategist for the past 15 years, Mary Leigh has helped a wide range of national, regional and local companies define, communicate and deliver their brands, including AIDS Resource Center Ohio, Cincinnati Children's Hospital Medical Center, Colfax Corporation, Emerson, LexisNexis and Pioneer Electronics USA.
1:00 - 1:30 PM
Q&A / Optional Networking
March 2010
Marketing Strategies for Immediate Results
Al Lautenslager
Tuesday, March 9, 2010
Registration at 11:30 a.m., Presentation begins at 12:00 p.m.
Location: Iams Imagination Room inside Kettering Family Education Building Carillon Park, 1000 Carillon Blvd., Dayton, Ohio 45409 - Map It
Pricing: $25 for AMA Members,$35 for Non-members, and $10 for Students.
If you've ever had to market your business on a tiny budget or with limited resources, do we have an event for you! On Tuesday, March 9th, the Dayton AMA Chapter is excited to welcome Al Lautenslager, author of the book "Guerilla Marketing in 30 Days" as he presents Guerrilla Marketing: Strategies for Immediate Results. Be prepared to rule your markets after this educational event!
Overcome the challenges of implementing a marketing strategy by offering starting points and using tools to aid in forming a disciplined marketing plan. The ideas, tips and tactics presented during this event can be immediately implemented the same day you hear them. Al Lautenslager will also discuss what to do if your Advertising Budget is virtually non-existent and how to get massive PR.
Al Lautenslager is an award winning marketing/PR consultant, direct mail promotion specialist, author, speaker and entrepreneur. Al is the best-selling author of "Guerilla Marketing in 30 Days". His businesses have helped hundreds succeed in their own businesses. He is the principal of Market For Profits, a Chicago-based marketing consulting firm and the former president of The Ink Well, a commercial printing and mailing company in Wheaton, IL. Al is a multi-winner of business of the year awards from various organizations. His articles can be seen on over 20 online sites in addition to being a featured business coach for the online site of Entrepreneur Magazine. Visit Al's website (http://www.market-for-profits.com) for even more background on this outstanding speaker.
March 2010
Get Midwest with the Dayton Development Coalition
Maureen Patterson and Colleen Ryan
Thursday, March 4, 2010
Registration at 11:30 a.m., Presentation begins at 12:00 p.m.
Location: Iams Imagination Room inside Kettering Family Education Building Carillon Park, 1000 Carillon Blvd., Dayton, Ohio 45409 - Map It
Pricing: $25 for AMA Members,$35 for Non-members, and $10 for Students.
The American Marketing Association Dayton Chapter is pleased to welcome two distinguished community leaders that recognize the history and resources available to market our region for economic growth. These marketing professionals from the Dayton Development Coalition will present strategy to develop new business while showcasing the strength of WPAFB.
So join us Thursday, March 4th as we hear from Colleen Ryan, VP Strategic Communications, and Maureen Patterson, VP Stakeholder Relations, on how the Dayton Development Coalition has been utilizing the tools of our trade to support local job creation and prosperity for the citizens in the Dayton area.
ALSO NOTE...
We have a NEW LOCATION for our lunchtime events! Dayton History is welcoming us to the Carillon Park in the Iams Imagination Room inside the Kettering Family Education Building. FREE parking!
December 2009
Meet Me at The Club: Holiday Party and Silent Auction
Thursday, December 3, 2009
Registration and Networking at 6:00 p.m., Everything begins at 6:30 p.m.
Location: NCR Country Club, 4435 Dogwood Trail, Kettering, OH, 45429 - Map It
Fees: $25.00 for AMA members, and $35.00 for non-members.
Dress: Semi-Formal
The holidays are once again upon us, and we want to invite everyone to join us for this year's Annual Holiday Party and Silent Auction at the NCR Country Club. This year's theme is "Meet Me at the Club", and we will be celebrating the renewed optimism of the late 1930's while networking with many of Dayton's business professionals from the America Marketing Association, Dayton Creative Syndicate, International Association of Business Communicators, and Grater Dayton Advertising Association.
Plus, while you are networking you can kick start your holiday shopping with our silent auction. This year, you will have a chance to bid on some excellent items that range from $25 dollar gift certificates & movie tickets to one hour flight lessons & business memberships. So, join us for all the fun, food, and networking and win a gift or two for yourself and others this holiday season.
Register to attend this event by Friday, November 27th, and then mark your calendars to join us at the NCR Country Club in Kettering, Thursday, December 3rd at 6:00 PM.
Additionally, if you are interested in donating items for the auction, please click here for more details and don't forget to mention you are with the Dayton AMA when you register. Remember, donating not only helps support our organization, but also publicizes your organization to many of Dayton's businesses and professionals.
October 2009
SummitUp: Social Media Seminar
Tuesday, October 20, 2009
Registration begins at 7:00 a.m., SummitUp ends at 4:30 p.m.
Location: Wright State University Student Union - Directions
Cost: $139 for Dayton AMA members, $179 for non-members
Details: More information can be found on the SummitUp website - SummitUp.org.
LIMITED SEATING AVAILABLE - Register Early!
SummitUp is a full-day seminar on today's hot social media topics being presented in association with:
What you get:
- Hear from incredible speakers on today's social media topics (Click here for details)
- Receive 2 books by authors Bob Garfield and Chris Brogan
- Continental breakfast and lunch are included
- Morning & afternoon breaks
- Enjoy networking and much, much more!
September 2009
Dayton AMA Lunchtime Training: The Power of CRM
Matt Crane (Salesforce.com) and Matt Mountain (NexGen Consultants)
September 8, 2009
Registration at 11:30 a.m., Presentation begins at 12:00 p.m.
Location: Old Courthouse on the NW corner of 3rd and Main - Map It
Parking: City Hall Garage, 123 W. 3rd, Dayton, OH, 45402 - Map It
Pricing: First Hour $2.00, $1.00 for every additional 1/2 hour.
Marketers everywhere are realizing the critical importance of building and maintaining strong relationships with their customers. In fact, a recent marketing survey performed by Chartered Institute of Marketing revealed that 24% of marketers believe that CRM delivers the best return on investment. This information comes as no surprise as our current economy has forced many businesses to find more effective marketing strategies, a practice that requires strong customer relationships to learn what they need and want and how to deliver it.
Matt Crane, Sales Engineer for Salesforce.com, and Matt Mountain, President of NexGen Consultants, join us in September to discuss the power of Customer Relationship Management, and how it can help build stronger customer relationships needed in today's marketplace. Discover exactly what CRM can do for you, and learn about a few of the solutions currently available in the market. Plus, hear first-hand experience from Brian Vass, VP of Marketing for Sant Corporation, on how the implementation and use of CRM increased his company's revenues by 83%.
August 2009
Maximizing Profit Through Strategic Pricing
Robert A. McKinney, Pricing Strategist
August 11, 2009
Registration at 11:30 a.m., Presentation begins at 12:00 p.m.
Location: Old Courthouse on the NW corner of 3rd and Main - Map It
Parking: City Hall Garage, 123 W. 3rd, Dayton, OH, 45402 - Map It
Pricing: First Hour $2.00, $1.00 for every additional 1/2 hour.
Click here to view Robert's PowerPoint slides
Across the S&P 1500, a tiny 1% change in price has an 8% change in operating profits. In fact, pricing has more impact on the bottom line than any other single variable. Yet pricing is often seen as a black art. This lack of understanding of pricing leads to lower profits, commoditization, and price wars.
Robert A. McKinney, pricing strategist with The McKinney Group, LLC will join us in August to help us better understand the strategy of pricing. McKinney will show us how companies can maximize their profits using Differentiated-Value Pricingsm. With DVPsm you will determine the price that maximizes total net profit while minimizing the risk of commoditization and price wars.
Robert A. McKinney is a Certified Managerial Accountant (CMA) and holds an MBA in business strategy from Purdue University. His pricing expertise is featured in "Net Value" a new book by two Silicon Valley veterans about building value propositions that maximize value creation.