Welcome to the Dayton chapter of the American Marketing Association
Marketing is a lot more than just promotions. Therefore, for 2009 we are bringing you programming that is addresses the entire marketing mix: Product, Price, Place, and Promotion.
Whether a member or a guest, we invite YOU to join us for these upcoming events:
Protect Your Trademark: An Essential Part of the Marketing Plan Roger Bora, Intellectual Property Lawyer May 12, 2009 Registration at 11:30 a.m. Location Old Courthouse, Courthouse Square.
Brand names, logos, and other trademarks are essential to properly manage your brand. But if your trademark is not legally protectable, then all of the goodwill you are building could be useless. Learn how to select and best protect your trademarks when intellectual property lawyer Roger Bora explains:
The role of trademarks
Trademark selection
Trademark clearance
The federal trademark registration process
The advantages to federal trademark protection
Proper trademark usage
With a background in business and marketing, Roger went into law to focus on trademarks. He has worked as an inspector in the US Patent and Trademark Office as well as represented many clients with trademark needs. Presently he is an intellectual property lawyer with the firm Thompson Hine.
Register to attend this event, then mark your calendar to join us at the Old Courthouse in downtown Dayton, Tuesday May 12 at noon.
